Now, when these people named their business, did they do this on purpose? Look at the time they took to work out the logo with the F, S and W all working together... but Federal Screw Works? Really people?! Don't get me wrong, I absolutely love this sign but from a business standpoint, um... would you buy screws from these people?
Actually, maybe I would. Just because their sign made me smile all through the Bush era.
2 comments:
David Ogilvy once said "reason does not play a vital role if the brand is famous enough" therefore great care must be given to brand building which is the key to success for any business......
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