Happy November!
We all know the definition of insanity is doing the same thing over and expecting a different outcome. So if you resolve to re-commit to any unfulfilled goal (lose 10 pounds, quit smoking, find a new job, etc.), I have some suggestions for taking the struggle out of the process.
Write your goals down. You can write them in your journal, in your Palm Pilot, or on a cocktail napkin. The physical act of writing anything down commands that “Google search engine” that is your subconscious mind to attract resources, information, anything you need to attain that goal. Further, as soon as you attain one goal, create another. Keep a constant “Things to Do List” for your life.
When writing your goals down, make them SMART:
Specific and Simple. The subconscious, which is where all behavior comes from, needs clarity and precision. Broad goals such as “I will be happier in 2006” are too vague. Ask yourself what specifically would make you happier? A new career? Make that your goal. The subconscious is a doer, not a thinker, and it must receive the bottom line, crystal clear bulleted targets: “I’m enrolling in law school.” Or I’m being promoted to vice president.” Or “I’m becoming a non-smoker.” Don’t flood the engine of the subconscious with TMI (too much information) such as complex business plans and financial projections from the data processing department.
Measurable and Meaningful. How will you know when you’ve gotten your goal? Make it easy for your subconscious to help you attain your goal. “I’m making $250,000 this year.” “I’m doubling my sales quotas.” These are “idiot proof” measures that anyone (including your subconscious) can recognize and applaud.
Your goals should be meaningful to you. I can’t tell you how many people think they have no willpower or that they constantly self-sabotage. Actually, at the root of it all, they simply don’t want that goal. Perhaps they keep failing the Bar Exam because they really don’t want to be an attorney…they’ve been trying to please their parents, or someone else. Make sure your goals are in line with YOUR dreams, because it will show up in your work, in your health, in your heart, in your face, and in your life.
Achievable. All Areas of your Life. Act as if you have it now.
There is no point in chasing after a goal that is unachievable (although with quantum physics, the unachievable is beginning to be a thing of the past). It’s an unachievable goal for President George W. Bush to hold a third term. (Thank God!) There are certain professional standards and limitations that we must honor, and allow them to guide us setting our goals.
Act as if you have it now, and it is simply a matter of time before it becomes reality. This is not delusion …unless of course you are constantly affirming that you are the Queen of England. You begin calling yourself to a higher level, clearing fears and obstacles out of your way, and summoning all the forces of the environment to fall in line with the new you. It is rehearsal. It’s training your subconscious to draw its attention to your goal to manifest it. You will be shocked and amazed at how many “coincidences” begin occurring when you stand in your commitment.
Realistic and Responsible. Our goals must be realistic. I can hardly expect to become an attorney if I have not completed law school and passed the Bar Exam. Our goals must be in line with our training, experience, as well as our desires.
Set responsible, ecological goals. It may not be responsible to open a liquor store if your spouse is an alcoholic. Rethink any goals that may damage the environment or cause others to suffer.
Timed and Toward. Give your goal a deadline (first quarter of the next year by March, in 5 years, etc). If you miss the deadline, no need to beat yourself up. Simply reset it and re-commit. Quantifying and qualifying goals keep us in action and fosters a fun, sportsmanlike spirit about it. When we simply say: “I’m becoming a better golfer,” then losing just one stroke has technically made you a better golfer. Setting a specific goal (“I’m consistently scoring within 3 points of par by the end of this year” gives you a healthy sense of urgency in attaining your goal.
You might consider designing a goal that moves toward something positive or pleasurable as opposed to moving from something negative or painful. When we want a new job just because we hate our current one, we will probably recreate the same misery, if not worse. This is because we get what we focus on. For example, Martin Luther King, Jr.’s dream was not based on moving people away from racial injustice, oppression and discrimination, but rather it was toward brotherhood, equality, and freedom for everyone. Use this as a map for a world of difference and power in your goal attainment.
So rather than focusing on losing 20 lbs. because you feel like a fat pig who can’t get your clothes on, focus on overall health and fitness and fitting in that ideal suit size again. The first mindset has a limited, negative charge (down) and the latter is positive (up) and limitless. Where are there more possibilities: in outer space or in the ground?
Now go out and get your goals!
If you are interested in some interesting links to get and stay motivated, check them out below they seem a little infomercial-ly but taken in small doses, they provide some good info -
Dr. Irwin is a psychotherapist/therapeutic hypnotist in private practice in Los Angeles. She is also an author, public speaker, and avid goal setter.
http://www.hypnotherapistlosangeles.com
http://www.youtube.com/DrNancyIrwin
Saturday, November 03, 2007
Wednesday, October 24, 2007
7 Minute Marketing Plan
Could you really create a marketing plan in just 7 minutes?
If you want to win in any field of endeavor, you need a better plan than your competitors.
In business, the lack of a good marketing plan is a key reason why most businesses fail in their early years.
Most business owners create a product or service then they go out to the world effectively saying to everyone 'buy mine, buy mine' and hope to succeed.
Yet it really doesn't have to be like that.
The problem is that most people make the idea of having a marketing plan so complicated that it just never happens.
The truth is a marketing plan has to be easy to develop and implement. Otherwise you will either never start on it or never do anything with it.
It has to meet some basic standards. For example, it should be
written
resourced
measurable
and timed
But it doesn't have to be a large document and it needn't take long to create.
If you are disciplined, you really could create an effective marketing plan in seven minutes or less.
Seven minutes is better than no time at all.
And it's better than spending seven months planning without taking any action.
If you spend just one minute thinking about each of the following seven issues, you'll already have the basis for a strong plan.
1. Without a clear sense of direction in your business, you'll be unfocused and uncertain about what to do. So you need clear 'objectives' for what you want from your marketing.
2. The first and most obvious secret of successful marketing is having a product or service that people want to buy so you need to be clear about your 'proposition'.
3. The most successful businesses usually don't try to be something for everyone. Instead they recognize the value of focusing on a specific part of the market – so you need to be clear on your 'niche'.
4. You need to stand out from the competition in a way that is attractive to your market. This is your 'positioning'.
5. You need to have a consistent 'message' that appeals to people and that you communicate effectively.
6. When you know your message, you have to choose the right 'tactics and tools' for getting it across.
7. Finally you need to pull these tactics together into an easy-to-follow 'calendar'.
With the right approach, this really is possible in just 7 minutes. But the truth is you'll get the best results by investing a little more time. Try 7 minutes on each of the 7 issues. The secret is to follow the process quickly and then keep coming back to it regularly to improve your answers.
Of course, having a plan is only the start.
The most important thing is just to take action.
If you do that on any of the points covered here, you'll be amazed at how quickly you see results.
------------------------
Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals develop the success mindset and marketing strategies for a better lifestyle. For his 7 top tips on earning more and working less, visit http://www.MindPowerMarketing.com
If you want to win in any field of endeavor, you need a better plan than your competitors.
In business, the lack of a good marketing plan is a key reason why most businesses fail in their early years.
Most business owners create a product or service then they go out to the world effectively saying to everyone 'buy mine, buy mine' and hope to succeed.
Yet it really doesn't have to be like that.
The problem is that most people make the idea of having a marketing plan so complicated that it just never happens.
The truth is a marketing plan has to be easy to develop and implement. Otherwise you will either never start on it or never do anything with it.
It has to meet some basic standards. For example, it should be
written
resourced
measurable
and timed
But it doesn't have to be a large document and it needn't take long to create.
If you are disciplined, you really could create an effective marketing plan in seven minutes or less.
Seven minutes is better than no time at all.
And it's better than spending seven months planning without taking any action.
If you spend just one minute thinking about each of the following seven issues, you'll already have the basis for a strong plan.
1. Without a clear sense of direction in your business, you'll be unfocused and uncertain about what to do. So you need clear 'objectives' for what you want from your marketing.
2. The first and most obvious secret of successful marketing is having a product or service that people want to buy so you need to be clear about your 'proposition'.
3. The most successful businesses usually don't try to be something for everyone. Instead they recognize the value of focusing on a specific part of the market – so you need to be clear on your 'niche'.
4. You need to stand out from the competition in a way that is attractive to your market. This is your 'positioning'.
5. You need to have a consistent 'message' that appeals to people and that you communicate effectively.
6. When you know your message, you have to choose the right 'tactics and tools' for getting it across.
7. Finally you need to pull these tactics together into an easy-to-follow 'calendar'.
With the right approach, this really is possible in just 7 minutes. But the truth is you'll get the best results by investing a little more time. Try 7 minutes on each of the 7 issues. The secret is to follow the process quickly and then keep coming back to it regularly to improve your answers.
Of course, having a plan is only the start.
The most important thing is just to take action.
If you do that on any of the points covered here, you'll be amazed at how quickly you see results.
------------------------
Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals develop the success mindset and marketing strategies for a better lifestyle. For his 7 top tips on earning more and working less, visit http://www.MindPowerMarketing.com
Thursday, October 11, 2007
Essentials in Baby Clothes
Baby Clothes 101: Needs and Proper Care
If you are a first time parent to-be, there are numerous tasks that must be accomplished before your new baby's arrival. One important, and fun "labor of love" is purchasing baby clothing. However, with such a large selection of baby clothing, you may be asking yourself which of these adorable little items are essentials. This is crucial information to know, as well as their proper care.
Onesies
"Onesies" are basically baby t-shirts and are a necessary baby clothing purchase. To keep the onesie from creeping up and exposing your baby's belly, most onesies have snaps in the crotch. They can be worn alone or as an undergarment. Onesies, also known as rompers, come in basic white, colored or patterned varieties. For your basics, you should have between 5 to 10 onesies.
Sleepers
Sleepers are one-piece items with long legs and long or short sleeves. They usually have snaps down the legs for easy accessibility for late night diaper changes.
When preparing your basics, you should have between 5 to 8 baby sleepers. These are necessary as it is recommended that a newborn not sleep with thick blankets. This could inadvertently cause suffocation. The best material for both your baby's warmth and comfort are cotton or fleece sleepers.
Baby Socks
For your baby's requirements, you should purchase between 6 to 8 pairs of baby socks. Although socks are not necessary in warm weather, they should be worn if taking your little one outside in chilly temperatures. They are also indispensable at night if your baby is wearing a sleeper without feet.
Baby socks are made of either thick or thin weaves. You should purchase a combination of both, as thin socks are desirable if your baby is to wear shoes.
Hats
Hats are baby clothing essentials for your little bundle. When taking care of your newborn, it is important to keep them adequately warm. Newborns often have difficulty regulating their body temperature and much of their heat escapes through their head.
It is recommended that your newborn wear a hat through his or her first month of life. After that, it is not as crucial unless you are taking them outside on a chilly or cold day. For this purpose, you should have 1 or 2 fairly snug, but not too restrictive, hats for your baby.
Proper Care for Baby Clothing
When caring for baby clothing, there are two schools of thought. The first is that your little bundle of joy's clothes should be washed in special detergents to alleviate the risk of skin allergies. There are numerous varieties of mild laundry soaps that are scent and dye-free. Many of these detergents are aimed at the baby market, such as Dreft that boasts "A gentle clean. Just for baby".
The other school of thought does not believe that "gentle" laundry soaps are required for baby clothing. If your baby's skin does not react adversely to certain detergents, then a special detergent is not necessary.
Stain Removal
Your bundle of pink or blue will not think twice about staining their cutest outfits. Certain formulas, baby food and stains caused by leaking diapers are often difficult to remove from baby clothing. If pretreated before washing, some of the most stubborn stains can be eliminated, leaving the clothing both clean and in pristine condition. One tried and true stain remover is Oxi-Clean. You may want to "audition" or try different stain removers to find the one best suited for your laundry needs.
Wash New Clothes Before Wear
Before dressing your baby in new clothes, it is essential that you wash them first. Although baby clothing may look fresh and clean on department store hangers, many have come into contact with dirt, little four legged creatures and bugs during the shipping and packaging process.
Minor skin irritations may also result from sizing placed on many pieces of baby clothing. Sizing is used to keep items looking nice until they are purchased.
Getting prepared for your little one's new arrival is both a joyous and stressful time. Knowing what baby clothing is essential in your little one's layette and how to properly care for their clothing is one of the many tasks that lay before you. Knowledge is power and being prepared is half the battle.
And of course, when they get a little older and you are looking for something more stylish than the layette t-shirts and onesies, pick up a Stylease outfit or two for their wardrobe. You still get the convenience of that one-piece, and all the style of separates! Shameless plug, I know.
------------------------
If you are in the region, visit Paul Easton of Jack and Abby, a baby clothes store in Auckland, New Zealand. Even if you aren't lucky enought to be in New Zealand anytime soon, you can sign up today for their free email newsletter, and get first pick on their special offers, plus you'll get great exclusive VIP specials and FREE gifts too!! http://www.jackandabby.co.nz/
If you are a first time parent to-be, there are numerous tasks that must be accomplished before your new baby's arrival. One important, and fun "labor of love" is purchasing baby clothing. However, with such a large selection of baby clothing, you may be asking yourself which of these adorable little items are essentials. This is crucial information to know, as well as their proper care.
Onesies
"Onesies" are basically baby t-shirts and are a necessary baby clothing purchase. To keep the onesie from creeping up and exposing your baby's belly, most onesies have snaps in the crotch. They can be worn alone or as an undergarment. Onesies, also known as rompers, come in basic white, colored or patterned varieties. For your basics, you should have between 5 to 10 onesies.
Sleepers
Sleepers are one-piece items with long legs and long or short sleeves. They usually have snaps down the legs for easy accessibility for late night diaper changes.
When preparing your basics, you should have between 5 to 8 baby sleepers. These are necessary as it is recommended that a newborn not sleep with thick blankets. This could inadvertently cause suffocation. The best material for both your baby's warmth and comfort are cotton or fleece sleepers.
Baby Socks
For your baby's requirements, you should purchase between 6 to 8 pairs of baby socks. Although socks are not necessary in warm weather, they should be worn if taking your little one outside in chilly temperatures. They are also indispensable at night if your baby is wearing a sleeper without feet.
Baby socks are made of either thick or thin weaves. You should purchase a combination of both, as thin socks are desirable if your baby is to wear shoes.
Hats
Hats are baby clothing essentials for your little bundle. When taking care of your newborn, it is important to keep them adequately warm. Newborns often have difficulty regulating their body temperature and much of their heat escapes through their head.
It is recommended that your newborn wear a hat through his or her first month of life. After that, it is not as crucial unless you are taking them outside on a chilly or cold day. For this purpose, you should have 1 or 2 fairly snug, but not too restrictive, hats for your baby.
Proper Care for Baby Clothing
When caring for baby clothing, there are two schools of thought. The first is that your little bundle of joy's clothes should be washed in special detergents to alleviate the risk of skin allergies. There are numerous varieties of mild laundry soaps that are scent and dye-free. Many of these detergents are aimed at the baby market, such as Dreft that boasts "A gentle clean. Just for baby".
The other school of thought does not believe that "gentle" laundry soaps are required for baby clothing. If your baby's skin does not react adversely to certain detergents, then a special detergent is not necessary.
Stain Removal
Your bundle of pink or blue will not think twice about staining their cutest outfits. Certain formulas, baby food and stains caused by leaking diapers are often difficult to remove from baby clothing. If pretreated before washing, some of the most stubborn stains can be eliminated, leaving the clothing both clean and in pristine condition. One tried and true stain remover is Oxi-Clean. You may want to "audition" or try different stain removers to find the one best suited for your laundry needs.
Wash New Clothes Before Wear
Before dressing your baby in new clothes, it is essential that you wash them first. Although baby clothing may look fresh and clean on department store hangers, many have come into contact with dirt, little four legged creatures and bugs during the shipping and packaging process.
Minor skin irritations may also result from sizing placed on many pieces of baby clothing. Sizing is used to keep items looking nice until they are purchased.
Getting prepared for your little one's new arrival is both a joyous and stressful time. Knowing what baby clothing is essential in your little one's layette and how to properly care for their clothing is one of the many tasks that lay before you. Knowledge is power and being prepared is half the battle.
And of course, when they get a little older and you are looking for something more stylish than the layette t-shirts and onesies, pick up a Stylease outfit or two for their wardrobe. You still get the convenience of that one-piece, and all the style of separates! Shameless plug, I know.
------------------------
If you are in the region, visit Paul Easton of Jack and Abby, a baby clothes store in Auckland, New Zealand. Even if you aren't lucky enought to be in New Zealand anytime soon, you can sign up today for their free email newsletter, and get first pick on their special offers, plus you'll get great exclusive VIP specials and FREE gifts too!! http://www.jackandabby.co.nz/
Wednesday, October 03, 2007
The magic word...
It's not what you may think.
One, tiny word can bring about massive changes in your life. It's a word that we hate to hear, and hesitate to say ourselves. Have you guessed it? That's right, the word is 'no'.
Don't worry; I'm not going to tell you to become a negative, selfish person who refuses to help others. What I am going to share, however, are effective strategies for saying 'no' when it really counts.
Most of us are kind people by nature. We really want to help others, whether we're volunteering our time at a charitable organization or being supportive to our friends and family. But sometimes our good intentions can get the best of us. We end up taking on more and more obligations, and feeling uncomfortable when someone asks us for a favor.
How do we say no without offending them? Will they get angry at us? What if we really WANT to help, but it would be a great imposition to do so?
It can be helpful to first figure out why you hesitate to turn down requests. Do you believe they'll stop liking you if you do? Do you believe that making life easier for other people is more important than your own peace of mind? What is the worst thing that can happen if you say no?
When you start thinking about the answers to these questions, you'll probably realize some surprising things about yourself that you may not have been aware of previously.
Then, come up with a simple response to use when you really have to say no. Here's one that works well for me:
'I'm sorry, I'd love to help you out but I just won't be able to at that time'.
Notice I don't try to defend or explain my decision. I don't promise to do something else for them in the future to make up for not helping now.
When it comes right down to it, it's not up to you to save everyone. You have every right to help when you can and refuse when you can't! And you don't have to explain why or justify your decision.
Surprisingly, most people won't freak out over your refusal. They'll just accept it and move on. Some people might get annoyed, or even a little angry at you - especially if you usually bend over backwards to make their life easier. They won't be pleased that you're not willing to do it anymore.
But ultimately, what is more important to you: keeping them happy or keeping your sanity?
Saying no definitely requires a bit of inner strength and determination - but so do most positive changes in life.
If you want a good resource for dealing with this kind of thing, Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals transform their business results by changing their mindset. Sign up for his free tips on Calming the Chaotic Life
One, tiny word can bring about massive changes in your life. It's a word that we hate to hear, and hesitate to say ourselves. Have you guessed it? That's right, the word is 'no'.
Don't worry; I'm not going to tell you to become a negative, selfish person who refuses to help others. What I am going to share, however, are effective strategies for saying 'no' when it really counts.
Most of us are kind people by nature. We really want to help others, whether we're volunteering our time at a charitable organization or being supportive to our friends and family. But sometimes our good intentions can get the best of us. We end up taking on more and more obligations, and feeling uncomfortable when someone asks us for a favor.
How do we say no without offending them? Will they get angry at us? What if we really WANT to help, but it would be a great imposition to do so?
It can be helpful to first figure out why you hesitate to turn down requests. Do you believe they'll stop liking you if you do? Do you believe that making life easier for other people is more important than your own peace of mind? What is the worst thing that can happen if you say no?
When you start thinking about the answers to these questions, you'll probably realize some surprising things about yourself that you may not have been aware of previously.
Then, come up with a simple response to use when you really have to say no. Here's one that works well for me:
'I'm sorry, I'd love to help you out but I just won't be able to at that time'.
Notice I don't try to defend or explain my decision. I don't promise to do something else for them in the future to make up for not helping now.
When it comes right down to it, it's not up to you to save everyone. You have every right to help when you can and refuse when you can't! And you don't have to explain why or justify your decision.
Surprisingly, most people won't freak out over your refusal. They'll just accept it and move on. Some people might get annoyed, or even a little angry at you - especially if you usually bend over backwards to make their life easier. They won't be pleased that you're not willing to do it anymore.
But ultimately, what is more important to you: keeping them happy or keeping your sanity?
Saying no definitely requires a bit of inner strength and determination - but so do most positive changes in life.
If you want a good resource for dealing with this kind of thing, Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals transform their business results by changing their mindset. Sign up for his free tips on Calming the Chaotic Life
Monday, October 01, 2007
Women in Business
Women are taking control of their financial destinies and careers by starting and running their own business. Women owned business opportunities are often of the work-at-home type due to several reasons.
When you work from home, there is usually little start-up costs involved in getting your business going. You already have a living accommodation that can double as your office, so you save from paying office rental.
There's the freedom to set your own work schedule. No more having a boss telling you what, when and how to do your work. You don't need to travel in bad weather or be stuck in a traffic jam.
You don't have to pay childcare costs or travel expenses such as gas and automobile maintenance. Many women in business are deciding to work from home so that they can spend more time with their children and family.
Potential Setbacks
Due to the fact that you have the flexibility to set your own schedule, it can be very tempting not follow it at times. You may become distracted and lose track of time. This will put you behind in your work and set the stage for stress and aggravation. Other distractions, such as the television, radio or telephone can interfere with your ability to maintain a schedule and get your work completed on time.
There may be household distractions such as the dishes that need to be washed or the floor that needs to be mopped and this is why it is important to prioritize. You can be distracted by friends dropping by unannounced to hang out because they don't understand that even though you are at home, you still have a business to run.
Overcoming setbacks
You must cultivate a strong commitment and self-discipline when running a home based business. Set your hours that you are going to work and stay as close to your schedule as possible. With a small child you can expect to have some unplanned interruptions so allow extra time for your projects to account for this. When the workday has ended, spend some quality time with your family even though you still have unfinished work.
Don't overload yourself with work. Once in a while you may receive a big project that will take extra time, but keep this to a minimum. You don't want to do this on a regular basis where you are constantly struggling to keep up. Remember to take breaks. It is easy to get so wrapped up in a project that the day is gone before you realize it. You can get really burned out this way. Divide up your workday with breaks by going for a walk, having lunch outside or have a special time set aside where you play a game with your child.
Be sure to keep in contact with others. Networking is an essential part of running a successful business. The rapid rise growth in women owned businesses is due to women placing more emphasis in building a business relationship, thus increasing customer loyalty and referrals.
Online opportunities are now more abundant than ever for women entrepreneurs wanting to start their own home-based business, since all that is needed is a computer with an internet connection.
If you would like some tips on how to get started www.ehome-basedbusiness.com caters to women who are seeking business opportunities. They cover 6 areas of starting a women owned business and provide match-up opportunities.
When you work from home, there is usually little start-up costs involved in getting your business going. You already have a living accommodation that can double as your office, so you save from paying office rental.
There's the freedom to set your own work schedule. No more having a boss telling you what, when and how to do your work. You don't need to travel in bad weather or be stuck in a traffic jam.
You don't have to pay childcare costs or travel expenses such as gas and automobile maintenance. Many women in business are deciding to work from home so that they can spend more time with their children and family.
Potential Setbacks
Due to the fact that you have the flexibility to set your own schedule, it can be very tempting not follow it at times. You may become distracted and lose track of time. This will put you behind in your work and set the stage for stress and aggravation. Other distractions, such as the television, radio or telephone can interfere with your ability to maintain a schedule and get your work completed on time.
There may be household distractions such as the dishes that need to be washed or the floor that needs to be mopped and this is why it is important to prioritize. You can be distracted by friends dropping by unannounced to hang out because they don't understand that even though you are at home, you still have a business to run.
Overcoming setbacks
You must cultivate a strong commitment and self-discipline when running a home based business. Set your hours that you are going to work and stay as close to your schedule as possible. With a small child you can expect to have some unplanned interruptions so allow extra time for your projects to account for this. When the workday has ended, spend some quality time with your family even though you still have unfinished work.
Don't overload yourself with work. Once in a while you may receive a big project that will take extra time, but keep this to a minimum. You don't want to do this on a regular basis where you are constantly struggling to keep up. Remember to take breaks. It is easy to get so wrapped up in a project that the day is gone before you realize it. You can get really burned out this way. Divide up your workday with breaks by going for a walk, having lunch outside or have a special time set aside where you play a game with your child.
Be sure to keep in contact with others. Networking is an essential part of running a successful business. The rapid rise growth in women owned businesses is due to women placing more emphasis in building a business relationship, thus increasing customer loyalty and referrals.
Online opportunities are now more abundant than ever for women entrepreneurs wanting to start their own home-based business, since all that is needed is a computer with an internet connection.
If you would like some tips on how to get started www.ehome-basedbusiness.com caters to women who are seeking business opportunities. They cover 6 areas of starting a women owned business and provide match-up opportunities.
Thursday, September 06, 2007
Categories in Licensing
There are endless categories in licensing. Some are appropriate for some brands. Some are not.
Pierre Cardin is a good example of how you can dilute a brand by licensing it poorly. According to an article I read, the brand owner doesn't care because he is making money.
Remember when Pierre Cardin was a high end men's fragrance? A logical place to go with licensing would have been high end men's wear and accessories, auto accessories and all things to do with the upscale male. And they did that successfully. But then you started seeing it everywhere, on cheap shirts and flip flops in drug stores, next to Suave in the grocery store. The brand became diluted and lost its cache. My husband just brought back two kids backpacks from China with the Pierre Cardin label. They just happened to be cool backpacks, he didn't buy them because of their label. But how did they get from high men's items to kids backpacks in an airport?
Licensing to every and any category. Maybe the brand has enough staying power to not be completely destroyed by this stunt but in general, as brand management goes, its not a good idea.
Examples of a good brand extension for the Kleenex brand (for instance) outside its main category of paper products might be cold remedies or other "comfort" areas concerning personal care. But would you buy a copy machine with the Kleenex brand on it? That would be a poor choice for them to try to forge that category because the public perception of that brand isn't likely to go there.
Victoria Secret could probably generate some good royalties licensing Nascar's #8 but they (thankfully) wouldn't do that because Nascar and expensive lingerie are generally not thought of in the same sentence.
So if you are thinking of looking into licensing for your brand, consider which categories would be a good fit.
That's my two cents anyway.
Pierre Cardin is a good example of how you can dilute a brand by licensing it poorly. According to an article I read, the brand owner doesn't care because he is making money.
Remember when Pierre Cardin was a high end men's fragrance? A logical place to go with licensing would have been high end men's wear and accessories, auto accessories and all things to do with the upscale male. And they did that successfully. But then you started seeing it everywhere, on cheap shirts and flip flops in drug stores, next to Suave in the grocery store. The brand became diluted and lost its cache. My husband just brought back two kids backpacks from China with the Pierre Cardin label. They just happened to be cool backpacks, he didn't buy them because of their label. But how did they get from high men's items to kids backpacks in an airport?
Licensing to every and any category. Maybe the brand has enough staying power to not be completely destroyed by this stunt but in general, as brand management goes, its not a good idea.
Examples of a good brand extension for the Kleenex brand (for instance) outside its main category of paper products might be cold remedies or other "comfort" areas concerning personal care. But would you buy a copy machine with the Kleenex brand on it? That would be a poor choice for them to try to forge that category because the public perception of that brand isn't likely to go there.
Victoria Secret could probably generate some good royalties licensing Nascar's #8 but they (thankfully) wouldn't do that because Nascar and expensive lingerie are generally not thought of in the same sentence.
So if you are thinking of looking into licensing for your brand, consider which categories would be a good fit.
That's my two cents anyway.
Friday, August 31, 2007
Licensee vs Licensor
Defined:
li·cen·see [lahy-suhn-see] - noun
a person, company, etc., to whom a license is granted or issued.
li·cen·sor [lÄ«'sÉ™ns-or] - noun
a person or company who grants official or legal permission to do or own a specified thing. See Synonyms at permission.
I had to be clear on these before I even ventured to the Licensing Show. Sure you know what they are but what are they REALLY? In terms of intellectual property or tangible things?
Well I went to the show thinking I was a licensee because my brand isn't well known enough to garner much attention. Certainly not the kind that some slightly larger companies were getting.
The show inspired me to go into licensing and scrap the whole manufacturing thing. But that's another blog post.
Some of the booths were so cool. They looked like little stores.
So it turns out that I was right (kind of) in thinking I'm the licensee because my brand does not have much equity yet. But I would only be a licensee if I was there to, say enter an agreement with an artist so I could put their designs on my line of kids clothes. I would be licensing their art in hopes that people would like it enough to buy it, thus selling my product because of their art. I make money, they make money.
But in another case, because I am a brand owner I would be a licensor. Say Stylease had brand equity and someone wanted to capitalize on the Stylease brand being connencted with mom-invented, problem-solving, well-made products. They would license the logo from me for their products and I would make a royalty on the sales of those products. People bought their products because of the Stylease brand. I make money, they make money.
But not just anyone is granted a license. If you have hardly any distribution and you want the Coca-Cola logo (for example) so you can get broader sales channels (grant me the logo and the sales will come) well, it doesn't work like that.
Coke wants to grant their logo to big companies with wide reach so they can get their name all over the place.
There are apparently no hard rules in licensing. Loose guidelines yes but with all the billions of dollars being made in the licensing industry, there is no such thing as a "Standard Licensing Agreement" every facet of every line of every thought or idea is negotiable.
This is a great thing. but also extremely dangerous if you don't know what you are doing. You would have to hire a consultant and licensing atty. to protect you from pitfalls like a single sentence in a wordy contract that negates a line somewhere else
>POOF< they don't owe you any royalties - didn't you understand line 58 b.1 section 7.
As intimidating as it was with the big guns signing HUGE agreements and renewing successful past deals, what struck me was the incredible energy everyone had. No one was moping around like at the apparel shows where I exhibit. People in licensing are very happy people.
And why shouldn't they be? Here is company A being approached by company B so everyone can make lots of money. And they do. A good licensing partnership is like the best marriage in the world.
Customers want to buy the brands they believe in and trust. Brand owners want to offer products in as many categories as are appropriate for their brand perception. It's a win win.
Next time I will discuss good and bad match-ups between brands and categories. Why some work and some don't.
li·cen·see [lahy-suhn-see] - noun
a person, company, etc., to whom a license is granted or issued.
li·cen·sor [lÄ«'sÉ™ns-or] - noun
a person or company who grants official or legal permission to do or own a specified thing. See Synonyms at permission.
I had to be clear on these before I even ventured to the Licensing Show. Sure you know what they are but what are they REALLY? In terms of intellectual property or tangible things?
Well I went to the show thinking I was a licensee because my brand isn't well known enough to garner much attention. Certainly not the kind that some slightly larger companies were getting.
The show inspired me to go into licensing and scrap the whole manufacturing thing. But that's another blog post.
Some of the booths were so cool. They looked like little stores.
So it turns out that I was right (kind of) in thinking I'm the licensee because my brand does not have much equity yet. But I would only be a licensee if I was there to, say enter an agreement with an artist so I could put their designs on my line of kids clothes. I would be licensing their art in hopes that people would like it enough to buy it, thus selling my product because of their art. I make money, they make money.
But in another case, because I am a brand owner I would be a licensor. Say Stylease had brand equity and someone wanted to capitalize on the Stylease brand being connencted with mom-invented, problem-solving, well-made products. They would license the logo from me for their products and I would make a royalty on the sales of those products. People bought their products because of the Stylease brand. I make money, they make money.
But not just anyone is granted a license. If you have hardly any distribution and you want the Coca-Cola logo (for example) so you can get broader sales channels (grant me the logo and the sales will come) well, it doesn't work like that.
Coke wants to grant their logo to big companies with wide reach so they can get their name all over the place.
There are apparently no hard rules in licensing. Loose guidelines yes but with all the billions of dollars being made in the licensing industry, there is no such thing as a "Standard Licensing Agreement" every facet of every line of every thought or idea is negotiable.
This is a great thing. but also extremely dangerous if you don't know what you are doing. You would have to hire a consultant and licensing atty. to protect you from pitfalls like a single sentence in a wordy contract that negates a line somewhere else
>POOF< they don't owe you any royalties - didn't you understand line 58 b.1 section 7.
As intimidating as it was with the big guns signing HUGE agreements and renewing successful past deals, what struck me was the incredible energy everyone had. No one was moping around like at the apparel shows where I exhibit. People in licensing are very happy people.
And why shouldn't they be? Here is company A being approached by company B so everyone can make lots of money. And they do. A good licensing partnership is like the best marriage in the world.
Customers want to buy the brands they believe in and trust. Brand owners want to offer products in as many categories as are appropriate for their brand perception. It's a win win.
Next time I will discuss good and bad match-ups between brands and categories. Why some work and some don't.
Thursday, August 30, 2007
Licensing Show Journey
So as you may know, I attended the mother of all Licensing shows in NY in June.
It came about in the strangest way. I had been receiving literature about the show for 2 years or so and I always wanted to go but it wasn't a priority. And as you busy people know, things that are not in the top 5 on the list... well, they just don't happen.
So I was going to be flying back to MI with the girls around the time of the Licensing Show so I wrote this year off too (as far as not being able to go) because Rob was staying here, no one to watch the kids, plus we would have JUST returned to MI the timing wasn't right blah blah blah.
Well the same little slap in the face came to me as did when I started this thing. I was digging through old e-mail, found an important contact from last year, and reconnected with him about two weeks before the show. He wanted to meet and asked if I was going to be in NY. I e-mailed my sister-in-law, "Can you watch the girls?" Yes she'd love to. Went to Orbitz, bought my plane tickets. Went to the Licensing Show website and registered, then signed up for the whole conference package since I had no idea what the hell I was doing, kissed my hubby goodbye and left for Michigan. Got briefly settled in then took the girls to their cousin's house and left for New York!
So the moral is: Sometimes the only one getting in your way is you.
Next will come all the stuff I leaned at the show!
It came about in the strangest way. I had been receiving literature about the show for 2 years or so and I always wanted to go but it wasn't a priority. And as you busy people know, things that are not in the top 5 on the list... well, they just don't happen.
So I was going to be flying back to MI with the girls around the time of the Licensing Show so I wrote this year off too (as far as not being able to go) because Rob was staying here, no one to watch the kids, plus we would have JUST returned to MI the timing wasn't right blah blah blah.
Well the same little slap in the face came to me as did when I started this thing. I was digging through old e-mail, found an important contact from last year, and reconnected with him about two weeks before the show. He wanted to meet and asked if I was going to be in NY. I e-mailed my sister-in-law, "Can you watch the girls?" Yes she'd love to. Went to Orbitz, bought my plane tickets. Went to the Licensing Show website and registered, then signed up for the whole conference package since I had no idea what the hell I was doing, kissed my hubby goodbye and left for Michigan. Got briefly settled in then took the girls to their cousin's house and left for New York!
So the moral is: Sometimes the only one getting in your way is you.
Next will come all the stuff I leaned at the show!
Sunday, August 26, 2007
Good questions
I had a nice fellow contact me and ask me some start-up questions. I am happy to report that he has gone into production on his line and he is on his way with a fabulous product that you will no doubt see on shelves soon. I am including parts of his reply because I think they bring up some good points. Most of what you read, doing research, is corporate positioned facts and statistics. One reason I started this blog is to let you all in on my actual experiences I encountered starting a soft goods company and trying to launch an apparel brand.
Statistics are interesting and important but I found that when I was doing my research I was not really absorbing the information because it was all so new, I didn't have any reference in place to apply it. I look back now on what I read in the books I bought at the beginning and think, "Wow, that's right! That is true." But at the time it didn't make much sense I was just filling the mental library with information.
I hope you enjoy the following exchange:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Question:
I’m just now uncurling from the fetal position after realizing how little I know... I’ve been doing a lot of research and a lot of what you covered I’ve never heard before. If only you had more time I could totally see a book from you, that breaks down how to launch a product, based on different budgets.
Awesome tip about who manufactures the product. I would have never phrased it like that.
Did you set the amount you were going to spend at the beginning and have a large upfront cost that maintained you for awhile, or did you have to spend and spend and spend?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
My reply:
To answer your question regarding money... I did not do a business plan. (But I have one now) Blessing and a mistake.
A blessing because had I planned more, I would not have started the business because I would have had some indication of the colossal undertaking involved in trying to launch an apparel brand.
A mistake because had I planned more I would have had some indication as to how expensive it would be.
The problem with investing "in the beginning" is that the beginning could take 5 years. I have invested about $400,000 so far. Investors, 2nd home mortgage, separate business loans etc... Your trade shows and advertising budget annually should be about $20,000+. It is imperative that you advertise consistently. The best venue for juvenile items is Earnshaw's. It's a phenomenal, very focused infant/toddler children's wear trade mag. I pick up 1-4 new accounts a month just from my ad in that magazine. So that's about $700-$2,000 a month in ad rates depending on the size of the ad you run. Travel and hotels for tradeshows run about $1,500 per show plus $3000 in booth fees x 2-4 shows a year. You might surmise from this, that a 10-15K initial investment is nowhere near enough to sustain even the first year. And you can't count on that nice $250,000+ order from Sears in the first couple years. You might get it, great! But what if you don't? Do you have the cash flow to keep moving forward?
If you have a gift item you should REALLY invest in fantastic packaging design because if the concept is great, fabulous packaging would put you over the top. Consider consulting a MERCHANDISING specialist. Marketing and publicity is great but someone who can help you with merchandising will be key. You will also have to deal with high insurance premiums and textile testing because you are in the juvenile market. It's pretty strict in flammability requirements and you are dealing with the highest liability bracket so insurance will need it's own budget consideration.
Even if you do get a big order right out of the gate, you will need to use asset-based lending to manufacture it because you won't see a dime from big stores until 3-6 months AFTER you SHIP the order. Try not to use a Factor. Their rates are not competitive. Celebrate your first big order but should they cancel while the order is on the way to the floor (which they do, because the wind changed direction or the PMSing buyer never wrote the order down and says she never made one with you. I'm not kidding) Then you have lots of inventory and you will have to pay for it somehow.
Start small. Boutiques prepay with credit cards mostly (get set up to take credit cards if you don't already) But be prepared to be in the mom and pop market for a while. If you can open enough accounts, the cash flow is much better and MUCH less hassle than big accounts.
Consider contacting big brands like Gerber or Carters to see if they want to license the patent (if you have one to license) so they can put their name on it and your manufacturing and distribution problems are solved.
If you plan to launch your own brand, be prepared to commit a couple hundred thousand $$ for the long haul.
And know that in the United States, in this economy it is extremely difficult to get a big box store to give you that vendor number and the real estate (rack space) on the floor and get behind the product so that you will see the sell through you need to get a re-order. So far, I have found it impossible. That isn't to say it can't be done, but unless you have an in, all I can do is wish you the best of luck. And should you succeed you must come back and tell me how you did it! :-)
OTHER LINKS:
Consider advertising on JamesGirone.com It's also a great place to find reps and a ton of other info for the juvenile soft goods industry.
Find a good, honest contractor (manufacturer). They will source fabric for you and trim and print up your hang tags, garment tags, order your custom painted snaps... EVERYTHING. One-stop-shop. They will even handle all the packaging. And work in US dollars only if your contractor is overseas.
Just for clarification: YOU are the manufacturer of your product. Even when you hire a "manufacturer" they are actually your sewing contractor. People will ask you, "Who manufactures your product?" The answer is, "We do. It's our product, we design and manufacture it." Unless of course you license the patent to Gerber... that's a different story.
My warehouse and fulfillment company is:
E Fulfillment Service. Great rates, incredible customer service, safe, clean, dry warehouse with virtually zero error and theft rate. They are so so SO good.
On a smaller scale to help with pattern development right here in the US of A... try
Pattern Design Unlimited I have never worked with them but am constantly intrigued by the services they offer...
Contact SCORE if you want for free business advice... investor stuff and you name it. My SCORE consultant is one of my most important allies. And over the years I have worked with him, we have become good friends.
One of these days I will get into the details of licensing. What a great industry THAT is!!!
Statistics are interesting and important but I found that when I was doing my research I was not really absorbing the information because it was all so new, I didn't have any reference in place to apply it. I look back now on what I read in the books I bought at the beginning and think, "Wow, that's right! That is true." But at the time it didn't make much sense I was just filling the mental library with information.
I hope you enjoy the following exchange:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Question:
I’m just now uncurling from the fetal position after realizing how little I know... I’ve been doing a lot of research and a lot of what you covered I’ve never heard before. If only you had more time I could totally see a book from you, that breaks down how to launch a product, based on different budgets.
Awesome tip about who manufactures the product. I would have never phrased it like that.
Did you set the amount you were going to spend at the beginning and have a large upfront cost that maintained you for awhile, or did you have to spend and spend and spend?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
My reply:
To answer your question regarding money... I did not do a business plan. (But I have one now) Blessing and a mistake.
A blessing because had I planned more, I would not have started the business because I would have had some indication of the colossal undertaking involved in trying to launch an apparel brand.
A mistake because had I planned more I would have had some indication as to how expensive it would be.
The problem with investing "in the beginning" is that the beginning could take 5 years. I have invested about $400,000 so far. Investors, 2nd home mortgage, separate business loans etc... Your trade shows and advertising budget annually should be about $20,000+. It is imperative that you advertise consistently. The best venue for juvenile items is Earnshaw's. It's a phenomenal, very focused infant/toddler children's wear trade mag. I pick up 1-4 new accounts a month just from my ad in that magazine. So that's about $700-$2,000 a month in ad rates depending on the size of the ad you run. Travel and hotels for tradeshows run about $1,500 per show plus $3000 in booth fees x 2-4 shows a year. You might surmise from this, that a 10-15K initial investment is nowhere near enough to sustain even the first year. And you can't count on that nice $250,000+ order from Sears in the first couple years. You might get it, great! But what if you don't? Do you have the cash flow to keep moving forward?
If you have a gift item you should REALLY invest in fantastic packaging design because if the concept is great, fabulous packaging would put you over the top. Consider consulting a MERCHANDISING specialist. Marketing and publicity is great but someone who can help you with merchandising will be key. You will also have to deal with high insurance premiums and textile testing because you are in the juvenile market. It's pretty strict in flammability requirements and you are dealing with the highest liability bracket so insurance will need it's own budget consideration.
Even if you do get a big order right out of the gate, you will need to use asset-based lending to manufacture it because you won't see a dime from big stores until 3-6 months AFTER you SHIP the order. Try not to use a Factor. Their rates are not competitive. Celebrate your first big order but should they cancel while the order is on the way to the floor (which they do, because the wind changed direction or the PMSing buyer never wrote the order down and says she never made one with you. I'm not kidding) Then you have lots of inventory and you will have to pay for it somehow.
Start small. Boutiques prepay with credit cards mostly (get set up to take credit cards if you don't already) But be prepared to be in the mom and pop market for a while. If you can open enough accounts, the cash flow is much better and MUCH less hassle than big accounts.
Consider contacting big brands like Gerber or Carters to see if they want to license the patent (if you have one to license) so they can put their name on it and your manufacturing and distribution problems are solved.
If you plan to launch your own brand, be prepared to commit a couple hundred thousand $$ for the long haul.
And know that in the United States, in this economy it is extremely difficult to get a big box store to give you that vendor number and the real estate (rack space) on the floor and get behind the product so that you will see the sell through you need to get a re-order. So far, I have found it impossible. That isn't to say it can't be done, but unless you have an in, all I can do is wish you the best of luck. And should you succeed you must come back and tell me how you did it! :-)
OTHER LINKS:
Consider advertising on JamesGirone.com It's also a great place to find reps and a ton of other info for the juvenile soft goods industry.
Find a good, honest contractor (manufacturer). They will source fabric for you and trim and print up your hang tags, garment tags, order your custom painted snaps... EVERYTHING. One-stop-shop. They will even handle all the packaging. And work in US dollars only if your contractor is overseas.
Just for clarification: YOU are the manufacturer of your product. Even when you hire a "manufacturer" they are actually your sewing contractor. People will ask you, "Who manufactures your product?" The answer is, "We do. It's our product, we design and manufacture it." Unless of course you license the patent to Gerber... that's a different story.
My warehouse and fulfillment company is:
E Fulfillment Service. Great rates, incredible customer service, safe, clean, dry warehouse with virtually zero error and theft rate. They are so so SO good.
On a smaller scale to help with pattern development right here in the US of A... try
Pattern Design Unlimited I have never worked with them but am constantly intrigued by the services they offer...
Contact SCORE if you want for free business advice... investor stuff and you name it. My SCORE consultant is one of my most important allies. And over the years I have worked with him, we have become good friends.
One of these days I will get into the details of licensing. What a great industry THAT is!!!
Saturday, August 11, 2007
Moving again
No apologies this time. I'm packing up half a house and kids and pets and business stuff to head back to California. And have been for a few weeks. It has been a nice but short summer. I can't help but think next summer will be more fun and less do-dad and odds and ends. There was so much to do this summer and so little time. And really no help. It was fun having Rob here for two weeks but I could REALLY use him this week!
The girls and I go back on Tuesday. I have so much I want to tell you!!! A follow-up on all the amazing stuff I learned at the Licensing show, a few topics that I read in the paper made me want to run to you and bloggity blog about it but I even forget what the topics were. It was important to remember at the time, but there they go... Whooosh!
But just since this rental property bathroom took up 3 solid weeks in July, and impacted my summer a bit...here it is:
This is what it looked like when we got a hold of the place. Broken tub and toilet wall in the middle of the tiny room, paneling... it was a nightmare. Someone call the fashion police.
So we ripped it out and put in this one
It was nice but the shower had leaking issues that ruined the floor and walls so I tore it out and decided to go the tile route...
So now we should not have to deal with it ever again. Plus, the claw foot tub is very stylish I think.
The girls and I go back on Tuesday. I have so much I want to tell you!!! A follow-up on all the amazing stuff I learned at the Licensing show, a few topics that I read in the paper made me want to run to you and bloggity blog about it but I even forget what the topics were. It was important to remember at the time, but there they go... Whooosh!
But just since this rental property bathroom took up 3 solid weeks in July, and impacted my summer a bit...here it is:
This is what it looked like when we got a hold of the place. Broken tub and toilet wall in the middle of the tiny room, paneling... it was a nightmare. Someone call the fashion police.
So we ripped it out and put in this one
It was nice but the shower had leaking issues that ruined the floor and walls so I tore it out and decided to go the tile route...
So now we should not have to deal with it ever again. Plus, the claw foot tub is very stylish I think.
Wednesday, July 25, 2007
Success!!
Yes, we can all certainly tell how well my new plan is working!
I've been posting every day. I'm such a good girl.
What do you mean there were no new posts? WHAT?! All that fantastic advice and life experience WASTED? But but but...
Yeah. About that. Too bad. I'm here now aren't I? :-) I've been re-doing a bathroom in a rental property next door. Which is the thing to do during show season when you are trying to run an apparel company...
Tile a bathroom.
Rob is home for all of 2 weeks and can we go camping? No. Can we go snorkeling. No. There was a sign at Home Depot today that read "Do it right or do it over." Ain't that the truth.
So how the heck did "ain't" make it through my spell-checker?!? I understand that the apostrophe is to replace the missing letter as in (do not = don't) or (were not = weren't) but what the hell is "ain't" all about? My smarty pants writer friend Lisa probably knows.
Other funny things I saw today... a bumper sticker on a truck that said
"Driver Carries No Cash - he's married"
I'm glad I think that's funny. I have a friend who would be offended by that little bit of wife-bashing.
On a COMPLETELY unrelated subject... I added Paypal to my website. So now all of you baby clothes shoppers can do an express checkout easy-cheesy.
Here is a little cutie sporting the style Cleo. Yes, I know she is standing on a table... I normally cut the models out, discarding the background. But here you see the "director's cut" as it were. Lucky you.
This picture is actually the basis for my August ad below.
I've been posting every day. I'm such a good girl.
What do you mean there were no new posts? WHAT?! All that fantastic advice and life experience WASTED? But but but...
Yeah. About that. Too bad. I'm here now aren't I? :-) I've been re-doing a bathroom in a rental property next door. Which is the thing to do during show season when you are trying to run an apparel company...
Tile a bathroom.
Rob is home for all of 2 weeks and can we go camping? No. Can we go snorkeling. No. There was a sign at Home Depot today that read "Do it right or do it over." Ain't that the truth.
So how the heck did "ain't" make it through my spell-checker?!? I understand that the apostrophe is to replace the missing letter as in (do not = don't) or (were not = weren't) but what the hell is "ain't" all about? My smarty pants writer friend Lisa probably knows.
Other funny things I saw today... a bumper sticker on a truck that said
"Driver Carries No Cash - he's married"
I'm glad I think that's funny. I have a friend who would be offended by that little bit of wife-bashing.
On a COMPLETELY unrelated subject... I added Paypal to my website. So now all of you baby clothes shoppers can do an express checkout easy-cheesy.
Here is a little cutie sporting the style Cleo. Yes, I know she is standing on a table... I normally cut the models out, discarding the background. But here you see the "director's cut" as it were. Lucky you.
This picture is actually the basis for my August ad below.
Monday, July 09, 2007
New Plan
I have to have a new blogging plan because OBVIOUSLY the current one is not working.
In a perfect world I would love to post every day. Lord knows I have enough to say!! Why can't I do it? A couple reasons:
1.) Discipline.
The same discipline I lack to get my butt up and get to a gym... Actually, I just plain don't like working out so that is really more preference than lack of discipline.
2.) Justification.
Like how I justified my lack of discipline as merely a preference... nice one.
So the new plan is to not try to post some big profound thing. Just go for little bites. Little things that occur to me or things I run across.
So todays little ditty is this... I was reading the Cherry Festival schedule this morning (because the National Cherry Festival is going on here right now) and some singer named Kellie Pickler will be performing on Sunday. Then about an hour later I get an e-mail from a girl named Connie Gurkin... Then I was talking to our tenants next door and they mentioned their dog Olive...
Pickler
Gurkin
Olive
Praise the Jewish Carpenter it's a sign from above! I should have a summer porch party!!!
Who am I kidding? I can't even seems to handle a regular blog contribution. Well, Rob is due in town on the 21st. He's a bit of a porch party all by himself. He's the Mojito-maker anyway.
We'll wait breathlessly for his arrival.
In a perfect world I would love to post every day. Lord knows I have enough to say!! Why can't I do it? A couple reasons:
1.) Discipline.
The same discipline I lack to get my butt up and get to a gym... Actually, I just plain don't like working out so that is really more preference than lack of discipline.
2.) Justification.
Like how I justified my lack of discipline as merely a preference... nice one.
So the new plan is to not try to post some big profound thing. Just go for little bites. Little things that occur to me or things I run across.
So todays little ditty is this... I was reading the Cherry Festival schedule this morning (because the National Cherry Festival is going on here right now) and some singer named Kellie Pickler will be performing on Sunday. Then about an hour later I get an e-mail from a girl named Connie Gurkin... Then I was talking to our tenants next door and they mentioned their dog Olive...
Pickler
Gurkin
Olive
Praise the Jewish Carpenter it's a sign from above! I should have a summer porch party!!!
Who am I kidding? I can't even seems to handle a regular blog contribution. Well, Rob is due in town on the 21st. He's a bit of a porch party all by himself. He's the Mojito-maker anyway.
We'll wait breathlessly for his arrival.
Friday, June 15, 2007
Back in Michigan for the summer
Ah what a grand time to be in No. Michigan. The trees are all green and the fish are biting. I caught a good sized rock bass tonight while fishing with the girls. Threw it back since I don't have a license yet this year. Well, that and I don't like cleaning or cooking fish... But it was great. No bait either, just a killer lure (which got stuck in a rock on a later cast so I no longer have it...) sigh.
So the Traverse City Film Festival is in full dysfunctional swing and I have to say I am so glad I'm not involved. Word is that the founder is tougher and tougher to work with. I gave up last year. Or rather I should say that I have enough self esteem to not tolerate my time and talents being wasted, insulted and disrespected, for a second year in a row. I imagine he will be insufferable this year with his latest film coming out just before the festival begins. It's a shame too because I think his work is really important. He has a loud voice that yells about issues that most of us wish we could do something about and some try but how can one person or even an impassioned group change huge corporate problems and injustices?
Well he can because he mobilizes the masses. But this is a little lesson in good management... You simply cannot abuse the people you need services from. An ex-assistant of his told me that he has to restaff with all new people after every project he does because no one will work with him again. That works fine in New York because there are lots of people to go through who will take the abuse for the privilege of working with him. Once. The problem with mistreating people in a small town is that he will very soon run out of individuals who are actually trained in and able to do some of the specialized things that need to be done.
He may have tyrant syndrome (I just made that up). It's too bad he does not know when to turn it on and off. It was very evident to Rob and me last summer that it isn't the Traverse City Film Festival but in fact it's the Michael Moore Film Festival. It really is. Not from a political platform, but a micromanaged one.
I hope the public has a fabulous time and soaks up some great film experiences. And I hope he doesn't burn his way through every willing volunteer in Northern Michigan. He may just have to move the festival to Flint after all.
Happy summer folks.
Thursday, June 07, 2007
Licensing - The Great Unknown
I probably should not title a blog post like that when I'm on the verge of departing for the biggest Licensing Show of them all. What if someone reads this? Then they will know, that is one little corner of my business I can safely say I know nothing about. A ripe target for some savvy licensor to take advantage of little ol me.
Yeah, well I promise you two things:
> I will not sign any major licensing deals before I go. (Except maybe to renew my driver's license)
> I will be A LOT smarter in about two weeks.
I get to go to NY for 4 days and be one of the lucky ducks going to the conferences and walking the floor. It will be fun to not have to set up and tear down a booth.
My company is sending me, all expenses paid! I'm so glad I work for me. I'm so nice! But I'm also frugal and pining for a visit with my Score buddy Phil, so I will be staying with his lovely wife and him.
We leave on Tuesday to go back to Michigan for the summer. I need to touch base with my warehouse. Love them still.
Yeah, well I promise you two things:
> I will not sign any major licensing deals before I go. (Except maybe to renew my driver's license)
> I will be A LOT smarter in about two weeks.
I get to go to NY for 4 days and be one of the lucky ducks going to the conferences and walking the floor. It will be fun to not have to set up and tear down a booth.
My company is sending me, all expenses paid! I'm so glad I work for me. I'm so nice! But I'm also frugal and pining for a visit with my Score buddy Phil, so I will be staying with his lovely wife and him.
We leave on Tuesday to go back to Michigan for the summer. I need to touch base with my warehouse. Love them still.
Wednesday, June 06, 2007
Swing Set Sweetie
Here is another adorable kid in Stylease.
This little cutie-pie is actually one of our models getting all grown up! You can see her as a littler person modeling our Garden Party style.
Littler is right. The pictures of our models are teensy... I will have to fix that.
Yea, yea, I'll put it on the list. If I had a boss breathing down my neck, they would be saying,
"Where are those reports Hughes? Did you mail out those catalogs like I told you to? What about resizing the images on the website? Hu? Are you listening Hughes? Are you? Did you lie on your resume? You can be replaced you know!"
"But... but but... just give me another chance. I have kids you see. And and and I was sick with the Chicken pox and a cold. The... the sun was in my eyes and and..."
"Not my problem Hughes. I got problems of my own. Get caught up or your fired!"
Slowly I start packing the pictures of my family and the other personal items from my desk. My favorite coffee cup, a candle that I was never allowed to burn. The little tube of hand lotion there by the phone. I'm going to miss this place.
Hey, wait, that's my dining room table. I'm clearing it off because we have to eat dinner!
This little cutie-pie is actually one of our models getting all grown up! You can see her as a littler person modeling our Garden Party style.
Littler is right. The pictures of our models are teensy... I will have to fix that.
Yea, yea, I'll put it on the list. If I had a boss breathing down my neck, they would be saying,
"Where are those reports Hughes? Did you mail out those catalogs like I told you to? What about resizing the images on the website? Hu? Are you listening Hughes? Are you? Did you lie on your resume? You can be replaced you know!"
"But... but but... just give me another chance. I have kids you see. And and and I was sick with the Chicken pox and a cold. The... the sun was in my eyes and and..."
"Not my problem Hughes. I got problems of my own. Get caught up or your fired!"
Slowly I start packing the pictures of my family and the other personal items from my desk. My favorite coffee cup, a candle that I was never allowed to burn. The little tube of hand lotion there by the phone. I'm going to miss this place.
Hey, wait, that's my dining room table. I'm clearing it off because we have to eat dinner!
Friday, June 01, 2007
Branding
Earnshaw's, a magazine that I advertise in, was doing a story on branding. They selected me for the interview. These were the questions posed and how I answered them.
What is your company known for?
Stylease is patented one-piece infant wear that looks like separates. Giving ease to the parent and style to the child.
Did you recognize the value of branding from the beginning and intentionally brand your company? If so, how did you go about it in the beginning?
Yes, absolutely. Because our product is specific, all our items are one-piece rompers that look like separates, I knew I wanted consumers to tie the Stylease brand to the concept.
I bought two books when I started the company. One of them discussed branding. I designed and executed my brand in photoshop. I went to the USPTO website and read through tons of legal documents and filed my mark for consideration for a trademark. After about 4 months I was granted registration and changed my tm to an ®.
When I consulted a patent and trademark attorney to write my patent app. he asked how I knew what to do to register a trademark. There are apparently quite a few rules that I managed to comply with. I just told him I read all the paperwork. He also mentioned that I had a very strong design. That it possessed qualities of a successful mark. That was nice to hear, since I didn't use any guidelines when designing it.
What do you do now (ads, in-store events, hangtags, etc)?
I do regular advertising, have hangtags, in-store displays, booth signs, website, catalogs, direct mail postcards.
How do you protect yourselves from the also-rans? What role does your established brand identity play?
I filed a patent application and it was pending for 18 months then was granted. A patent pending is sometimes stronger than the actual patent because no one can see what is being patented while it is pending. So far that seems to be working. The Stylease brand is establishing itself not only with the product but with our company mission of a 100% satisfaction guarantee, terrific customer service, innovative products, value, comfort and style. Even if the copycats start, they won't possess all the qualities that the Stylease brand offers and our customers will turn to us for the service and quality they have come to expect.
Have you needed to adjust your brand identity as the company has grown or offered different product categories? If so, how did you do it--by creating a separate brand or expanding the one you had?
Yes. The company wants and needs volume sales to survive. In order not the jeopardize the branding level that Stylease has established, we are coming out with another brand that will be distributed to different levels of retail.
Is your brand message targeted to kids or their parents?
Definitely to the parents. Our products run 3-24 months in size. The mini-adult styling and easy-on-easy-off one-piece design is geared to appeal to parents, grandparents and the overall gift market.
Jenservation: Launching your own brand is HARD!! And expensive. Who knew?! Consider licensing if you are short on resources and don't necessarily want to start a business to launch your idea.
What is your company known for?
Stylease is patented one-piece infant wear that looks like separates. Giving ease to the parent and style to the child.
Did you recognize the value of branding from the beginning and intentionally brand your company? If so, how did you go about it in the beginning?
Yes, absolutely. Because our product is specific, all our items are one-piece rompers that look like separates, I knew I wanted consumers to tie the Stylease brand to the concept.
I bought two books when I started the company. One of them discussed branding. I designed and executed my brand in photoshop. I went to the USPTO website and read through tons of legal documents and filed my mark for consideration for a trademark. After about 4 months I was granted registration and changed my tm to an ®.
When I consulted a patent and trademark attorney to write my patent app. he asked how I knew what to do to register a trademark. There are apparently quite a few rules that I managed to comply with. I just told him I read all the paperwork. He also mentioned that I had a very strong design. That it possessed qualities of a successful mark. That was nice to hear, since I didn't use any guidelines when designing it.
What do you do now (ads, in-store events, hangtags, etc)?
I do regular advertising, have hangtags, in-store displays, booth signs, website, catalogs, direct mail postcards.
How do you protect yourselves from the also-rans? What role does your established brand identity play?
I filed a patent application and it was pending for 18 months then was granted. A patent pending is sometimes stronger than the actual patent because no one can see what is being patented while it is pending. So far that seems to be working. The Stylease brand is establishing itself not only with the product but with our company mission of a 100% satisfaction guarantee, terrific customer service, innovative products, value, comfort and style. Even if the copycats start, they won't possess all the qualities that the Stylease brand offers and our customers will turn to us for the service and quality they have come to expect.
Have you needed to adjust your brand identity as the company has grown or offered different product categories? If so, how did you do it--by creating a separate brand or expanding the one you had?
Yes. The company wants and needs volume sales to survive. In order not the jeopardize the branding level that Stylease has established, we are coming out with another brand that will be distributed to different levels of retail.
Is your brand message targeted to kids or their parents?
Definitely to the parents. Our products run 3-24 months in size. The mini-adult styling and easy-on-easy-off one-piece design is geared to appeal to parents, grandparents and the overall gift market.
Jenservation: Launching your own brand is HARD!! And expensive. Who knew?! Consider licensing if you are short on resources and don't necessarily want to start a business to launch your idea.
Wednesday, May 30, 2007
Stylease hits the Masters!
Well, Ok... the baby golf masters...
This cute little tyke showed up on the course looking especially stylish in his red Hawaiian Stylease outfit (Poo-Poo Platter).
It's hard for ME to believe that it's a one-piece outfit and I designed the darned thing! It warms my heart to see little babies looking so cute in the stuff.
Thanks Baby G for looking so debonair. And thanks to his mommy for allowing him to be published.
FORE!
Saturday, May 19, 2007
Send catalogs and they will come
It's amazing how, if you provide people with information
like a catalog
they will use it.
A bunch of old stores that stopped using the reps we no longer have, received our new catalog and were so excited, they placed orders right away.
Imagine if I had sent them out regularly. Ok, my new mid-year resolution is to get into a serious routine with deadlines like catalog mail dates and newsletter send dates that go along with my sample completion and go-into-production calendar.
It will be easier to function next year because Lil will be in school all day, like P. Right now I have 2 hours of uninterrupted time to work and running to the grocery store or doing laundry sometimes sneaks it's way in there... sometimes I take a half hour to eat lunch... you get the idea. Not much is getting done. But I am making good contacts and am involved in my kids school and their activities and that is important so I'm not beating myself up too bad about it.
I think the newsletter campaign will be fun. I am also looking into licensing. It's a world I know nothing about so we will see what's involved.
Taking the kids to Disneyland tomorrow to hook up with old friends. Should be fun.
like a catalog
they will use it.
A bunch of old stores that stopped using the reps we no longer have, received our new catalog and were so excited, they placed orders right away.
Imagine if I had sent them out regularly. Ok, my new mid-year resolution is to get into a serious routine with deadlines like catalog mail dates and newsletter send dates that go along with my sample completion and go-into-production calendar.
It will be easier to function next year because Lil will be in school all day, like P. Right now I have 2 hours of uninterrupted time to work and running to the grocery store or doing laundry sometimes sneaks it's way in there... sometimes I take a half hour to eat lunch... you get the idea. Not much is getting done. But I am making good contacts and am involved in my kids school and their activities and that is important so I'm not beating myself up too bad about it.
I think the newsletter campaign will be fun. I am also looking into licensing. It's a world I know nothing about so we will see what's involved.
Taking the kids to Disneyland tomorrow to hook up with old friends. Should be fun.
Wednesday, May 09, 2007
Ah the good old Day
Mother's Day is around the corner and I even managed to get something in the mail on time for my mom. This is quite a feat in my scattered schedule.
The girls have been talking about what they are making me at school. I can't wait to see the stuff.
So on Monday morning at 6:45 I groggily went to the guest bathroom in the hall to do the obvious, and looking up at me from the toilet bowl in the dim morning light, with a chilly and slightly embarrassed expression on its face, was a baby opossum...
IN my toilet.
Not thrashing around or hissing, just sitting there submerged like a little furry alligator with its forehead eyes, ears and nose just above water level. Looking at me with a half concerned but mostly uncomfortable expression.
My first reaction was, "Get the camera!" But it was fleeting because the little bugger looked so cold I thought I'd better get him out of there. Now I'm kicking myself because I could have had my photo op AND saved the little twerp because he had probably been in there for hours, what's 30 more seconds for a portrait?
Oh well. One of those regrets I will carry to my grave.
So I figured I could reach around the back of his neck and pick him up like a mama cat picks up her babies. He hissed a little but what could he do? He was in a rather calamitous position at that moment. He basically complied and I wrapped him up in a nice warm towel. He (or she) actually looked rather grateful. As grateful as a humiliated Opossum can look I guess.
Once safe and sound in a box to dry out for the day, he promptly did what his mommy had taught him and played dead. Rob remarked that he admired the dedication of a critter that could lay that still while fleas crawled all over its head... gross. The fleas had gone to higher ground and camped out on Opossum Head Island. I even noticed a tiny hammock and market umbrella by the left ear.
This is some other bloggers "Opossum in Toilet" picture and isn't half as good as the one I would have taken but at least she took one!
I'm so disappointed in myself. I usually don't miss an opportunity like that.
Now the moral of this story... to try and tie this incident, somehow to a business based blog... would be:
Don't overreact to a situation. (not screaming at the sight of the thing)
Take a calculated risk (reaching in with un-gloved hand to pick it up by the back of the neck)
Don't hesitate and miss a once in a lifetime opportunity (photo op)
Have compassion (Didn't flush the little sucker)
Keep nerves under wraps (The fleas on his face GROSSED me out big time but I stayed cool)
Have a great Mother's Day all you fabulous Moms out there. (That's just in case I don't get a chance to post again before then... I make no promises :-)
The girls have been talking about what they are making me at school. I can't wait to see the stuff.
So on Monday morning at 6:45 I groggily went to the guest bathroom in the hall to do the obvious, and looking up at me from the toilet bowl in the dim morning light, with a chilly and slightly embarrassed expression on its face, was a baby opossum...
IN my toilet.
Not thrashing around or hissing, just sitting there submerged like a little furry alligator with its forehead eyes, ears and nose just above water level. Looking at me with a half concerned but mostly uncomfortable expression.
My first reaction was, "Get the camera!" But it was fleeting because the little bugger looked so cold I thought I'd better get him out of there. Now I'm kicking myself because I could have had my photo op AND saved the little twerp because he had probably been in there for hours, what's 30 more seconds for a portrait?
Oh well. One of those regrets I will carry to my grave.
So I figured I could reach around the back of his neck and pick him up like a mama cat picks up her babies. He hissed a little but what could he do? He was in a rather calamitous position at that moment. He basically complied and I wrapped him up in a nice warm towel. He (or she) actually looked rather grateful. As grateful as a humiliated Opossum can look I guess.
Once safe and sound in a box to dry out for the day, he promptly did what his mommy had taught him and played dead. Rob remarked that he admired the dedication of a critter that could lay that still while fleas crawled all over its head... gross. The fleas had gone to higher ground and camped out on Opossum Head Island. I even noticed a tiny hammock and market umbrella by the left ear.
This is some other bloggers "Opossum in Toilet" picture and isn't half as good as the one I would have taken but at least she took one!
I'm so disappointed in myself. I usually don't miss an opportunity like that.
Now the moral of this story... to try and tie this incident, somehow to a business based blog... would be:
Don't overreact to a situation. (not screaming at the sight of the thing)
Take a calculated risk (reaching in with un-gloved hand to pick it up by the back of the neck)
Don't hesitate and miss a once in a lifetime opportunity (photo op)
Have compassion (Didn't flush the little sucker)
Keep nerves under wraps (The fleas on his face GROSSED me out big time but I stayed cool)
Have a great Mother's Day all you fabulous Moms out there. (That's just in case I don't get a chance to post again before then... I make no promises :-)
Wednesday, May 02, 2007
Shipping Woes
It's amazing how one little transposition can screw up a shipment so completely.
On my catalog order I accidentally put 95104 instead of 91504 for the delivery zip. Because no person actually LOOKS at your package any more, it just gets scanned and loaded from truck to truck bouncing around Sacramento, San Jose and Los Angeles when it's supposed to go to Burbank, one little number causes great distress and angst to a person waiting for catalogs that were already 4 months late in getting done!
Shee-ish!
Ok, so I can not blame anyone but myself for this one. Believe me, I tried. I at first blamed FedEx. Then when I found out the wrong zip was being used I wanted to get my money back from the printing company who OBVIOUSLY wrote the zip down wrong from my original order.
So to prove my point I checked the automated response from my web order, summarizing the info I had input, and there is was, by MY hand...
9 5 1 0 4
Crap.
So, I still don't have them. They shipped 10 days ago...
I'm so annoyed at myself. Because every once in a while I'm reminded that I am a mere mortal and not the ever-perfect, never (hardly ever) erring organism that walks the earth.
I have erred and it is costing me. Waaaaaaaaaaaa!
Tomorrow is a new day. I wish it was Saturday. I could use some sleep.
Carry on mighty soldiers.
On my catalog order I accidentally put 95104 instead of 91504 for the delivery zip. Because no person actually LOOKS at your package any more, it just gets scanned and loaded from truck to truck bouncing around Sacramento, San Jose and Los Angeles when it's supposed to go to Burbank, one little number causes great distress and angst to a person waiting for catalogs that were already 4 months late in getting done!
Shee-ish!
Ok, so I can not blame anyone but myself for this one. Believe me, I tried. I at first blamed FedEx. Then when I found out the wrong zip was being used I wanted to get my money back from the printing company who OBVIOUSLY wrote the zip down wrong from my original order.
So to prove my point I checked the automated response from my web order, summarizing the info I had input, and there is was, by MY hand...
9 5 1 0 4
Crap.
So, I still don't have them. They shipped 10 days ago...
I'm so annoyed at myself. Because every once in a while I'm reminded that I am a mere mortal and not the ever-perfect, never (hardly ever) erring organism that walks the earth.
I have erred and it is costing me. Waaaaaaaaaaaa!
Tomorrow is a new day. I wish it was Saturday. I could use some sleep.
Carry on mighty soldiers.
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